Free Social Media & Ads Tools

Real utilities, no signup walls: the calculators and builders we use running always-on marketing every day. The AI generators (marked AI below) are included with an AlwaysOn subscription.

UTM Builder

Clean campaign tracking links with presets, live preview and one-click copy.

AI · Subscribers

Facebook Ad Copy Generator

Three complete ad variants with the 125/40/30 visible limits enforced live.

ROAS & Ad Budget Calculator

ROAS, break-even from your margin, target CPA, and the budget a revenue goal needs.

Engagement Rate Calculator

Three formulas (followers, reach, impressions) plus per-platform benchmarks.

Social Media Character Counter

Live counts against every platform's real limits — including the truncation folds.

AI · Subscribers

Google Ads Copy Generator

A full RSA asset set — 15 headlines + 4 descriptions, every limit validated live.

AI · Subscribers

Caption Generator

Captions shaped for Instagram, TikTok, Facebook, LinkedIn or X — tone, emoji and hashtag controls.

More on the way

Hashtag mixer, content calendar and best-time-to-post are in the queue — early-access members vote on what ships next.

These tools do one task. AlwaysOn does the whole job — posts your socials daily and manages your ads, for one flat salary.

Meet AlwaysOn