Kugwirizana Rate Calculator

Kafukufuku wanu wokhudzana ndi kulumikizana kumatha kuwerengedwa mosiyanasiyana - ndi otsatira, ndi kupitilira, kapena ndi maonekedwe - ndipo onani momwe zimakhudzira ndi ma benchmarks a platform.

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Malinga ndi machitidwe a machitidwe a machitidwe a mabizinesi (ma medians amakampani amasintha pang'ono chaka chilichonse; kusamalira ma bands, osati decimals, monga chidziwitso).
PlatformKutalikaChikhalidweCholimba
Instagram< 0.5%0.5–1.6%> 3%
TikTok< 2%2.5–6%> 8%
Facebook< 0.05%0.05–0.3%> 1%
LinkedIn< 1%1–3.5%> 5%
X< 0.02%0.02–0.1%> 0.5%
AlwaysOn imalemba zomwe zimayambitsa - tsiku lililonse, kuphunzira kuchokera pazomwe owerenga anu akuchita nawo.Kuphatikiza apo, AlwaysOn imagwiritsa ntchito njira zosiyanasiyana kuti ikwaniritse zosowa zanu.
Kukumana ndi AlwaysOn

Kodi ndi formula iti yokhudzana ndi kulumikizana komwe mungagwiritse ntchito?

Palibe "mlingo wogwirizana" wina - pali atatu, ndipo kuyerekezera ERR ya akaunti imodzi ndi ER yotsatira yomwe imayang'ana pa akaunti ina ndi njira yofala kwambiri yokhudzana ndi zokambirana za anthu. Pogwiritsa ntchito otsatira (kugwirizana ÷ otsatira × 100) ndi mtundu wa anthu wa anthu, woyenera kuwerengedwa kwa aliyense wotsatira yemwe mungawone, koma amawononga akaunti zomwe zitha kufika m'mbuyo mwa otsatira awo. Pofika (kugwirizana ÷ akaunti zomwe zidafikira × 100) zimawerengera momwe zinthu zimapangidwira anthu omwe akuwona - metric yodalirika yabwino, koma iyenera kulandira analytics. Pogwiritsa ntchito mawonedwe amagawidwa ndi mawonedwe onse kuphatikizapo zobwereza, chifukwa chake zimayenda pansi pa ERR ndipo zimagwirizana ndi malo omwe mumalipira komwe mumagula mawonedwe.

Mfano wogwira ntchito: positi imalandira 482 engagements. Ndi 12,400 otsatira, ER = 482 ÷ 12,400 = 3.9% - wolimba kwa Instagram. Ngati analytics amasonyeza kuti positi yafika 8,100 akaunti, ERR = 482 ÷ 8,100 = 6.0%. Ngati idagwira ntchito 15,700 impressions, kuchuluka kwa kuwonekera ndi 3.1%. Ichi ndicho chimodzimodzi, zigawo zitatu, zonse zoyenera - chifukwa chake muyenera kufotokoza njira iliyonse yomwe mumalemba mtengo.

Ma benchmarks amadaliranso kukula kwa akaunti: akaunti zochepa zimayendetsa mtengo wotsika kwambiri (akaunti ya 900-follower pa 6% ndi yoyenera; akaunti ya 2M-follower pa 1.5% ndi yabwino).Thetsani khalidwe lanu lokha pa njira imodzi yogwirizana mwezi uliwonse - kupambana kwa nyengo yanu yaposachedwa kumatanthauza zambiri kuposa kupambana kwa median yosindikizidwa.

Mafunso ofunsidwa nthawi zambiri

Kodi n’chiyani chimawerengedwa kuti ndi chibwenzi?

Malinga ndi / zotsutsana, ndemanga, magulu / reposts ndi kupulumutsa ndi standard set.Kapena timapepala timawonjezera kulumikizana ndi kulumikizana ndi ziwonetsero za profile; zomwe ndizotetezeka, koma ndiye kuti mtengo wanu siwugwirizana ndi ma benchmarks a anthu, omwe amagwiritsa ntchito owoneka bwino awiri.

Kodi ndi chiyani chitsimikizo chabwino pa Instagram?

Kwa akaunti zamalonda, 0.5-1.6% ndi otsatira ndi odziwika; pamwamba pa 3% ndi wolimba kwambiri; Micro-accounts pansi pa 5k otsatira nthawi zambiri amayendetsa 4-8% mosalekeza. Reels nthawi zambiri amawononga ma post static pa kufika, zomwe zimatulutsa ER koma zimachepetsa ERR - zina chifukwa chowonjezera njira imodzi mukayerekezera.

N'chifukwa chiyani mtengo wanga wogwirizana ndi kupezeka ndi wotsika kuposa mtengo wanga wogwirizana ndi otsatira?

Popeza ma platforms amawoneka kuti sakuwonetsa positi yanu kwa onse omwe akutsatirani - kupitilira ndi kocheperako kuposa kuchuluka kwa otsatira, kotero kulumikizana kwachimodzimodzi kumagawidwa ndi ochepa. Chida chachikulu pakati pa awiriwa chikukuwonetsani kugawa, osati masamba, ndi chida chanu.

Kodi ndiyenera kuyesa pa post kapena pa mwezi?

Omwewo, kwa ntchito zosiyanasiyana: pa positi kuti mudziwe zomwe zilipo (kuyerekezera zolemba za mtundu umodzi), komanso mwezi wa mwezi kuti mudziwe momwe akaunti ilili popanda phokoso la positi imodzi.

Kodi otsatira ogula amawononga kuchuluka kwa kulumikizana?

M'malo mwake - amatulutsa dzinalo ndipo samangogwira ntchito, chifukwa chake kuchuluka kwa otsatira anu kumatha kugwa, ndipo algorithm imawerenga kulumikizana kotsika ngati kulemera kotsika komanso kuchepetsa kupezeka kwanu.

Kodi kuchuluka kwa kulumikizana ndi metric yomwe ndi yofunika kwa bizinesi yaying'ono?

Ikukuwuzani ngati zinthu zimakhudzana, koma akaunti ya phlumber ilipo kuti ipereke mafoni, osati monga - igwirizane ndi mawonedwe, mauthenga ndi ma leads (tag maulalo ndi UTM wopanga kuti awonetsetse kuti amawonekera mu analytics).

Zokhudzana ndi zida