I-Calculator ye-Engagement Rate

Bala umyinge wakho ubandakanyeka iindlela ezintathu - ngabaphulaphuli, ngokudlula, okanye ngeempawu - kwaye ubone ukuba ithelekiswa njani nangoku nge-platform ye-platform. I-Free, akukho ubhaliso.

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Iimali eziqhelekileyo zokuthatha inxaxheba kwabasetyhini abalandelayo kwi-akhawunti yeshishini (i-medians yeshishini ihamba kancinci ngonyaka; sebenzisa iimbaleki, hayi i-decimal, njengesalathiso).
I-PlatformEzantsi kwe-parI-GraphicEnamandla
Instagram< 0.5%0.5–1.6%> 3%
TikTok< 2%2.5–6%> 8%
Facebook< 0.05%0.05–0.3%> 1%
LinkedIn< 1%1–3.5%> 5%
X< 0.02%0.02–0.1%> 0.5%
Ukwazi ixabiso lakho kukumandela wokuqala. I-AlwaysOn ishicilela into enyusa ixabiso lakho - yonke imihla, ifunda kwizinto abaphulaphuli bakho bazenzayo.
Meet AlwaysOn

Yeyiphi ifomula yoxinzelelo lomsebenzi oza kuyisebenzisa?

Akukho "umgangatho wokunxibelelana" omnye - kukho ezintathu, kwaye ukuthelekiswa kwe-ERR ye-akhawunti enye ne-ER esekelwe kwi-akhawunti enye esekelwe kwi-ER yindlela eqhelekileyo yobuxoki beengxelo zoxanduva. Ngomthonyama (uxinzelelo ÷ abaphulaphuli × 100) yi-classic public benchmark, elula ukulinganisa nayiphi na i-akhawunti onokuthi uyibone, kodwa ihlawulisa ii-akhawunti eziphoselayo ezifika ngaphezulu kokulandela kwabo. Ngokufikelela (uxinzelelo ÷ ii-akhawunti ezifike × 100) ilinganisela ukuba i-content yayiyinyani kangakanani na abantu ababonayo - i-metric yomgangatho othembekileyo, kodwa ifuna ukufikelela kwi-analytics. Ngomthumelo uhlukaniswe ngombono opheleleyo kubandakanya ukuphindaphinda, ngoko ihamba ngaphantsi kwe-ERR kwaye ilungele ukubeka okuhlawulwe apho uthenga khona uxinzelelo.

Umzekelo osebenza: iposi ifumana uxanduva lwe-482. Nge-12,400 abalandelayo, ER = 482 ÷ 12,400 = 3.9% - inamandla kwi-Instagram. Ukuba i-analytics ibonisa ukuba iposi ifike kwi-8,100 i-akhawunti, i-ERR = 482 ÷ 8,100 = 6.0%. Ukuba isebenze i-15,700 iimvakalelo, umyinge we-imvakalelo yi-3.1%. Iposi efanayo, amanani amathathu, onke alungile - ngenxa yoko kufuneka ubize indlela xa uthetha umyinge.

Ii-benchmarks zixhomekeke nobungakanani be-akhawunti: ii-akhawunti ezincinci ziqhuba ngee-rate eziphezulu (i-akhawunti ye-900-follower kwi-6% iqhelekileyo; i-akhawunti ye-2M-follower kwi-1.5% ilungileyo). Fumana i-trend yakho kwindlela eqhubekayo enye inyanga ngenyanga — ukubetha ikota yakho yokugqibela kubaluleke kakhulu kunekubetha umdibaniso oshicilelweyo.

Imibuzo ebuza rhoqo

Yintoni ebalaseleyo njengenxulumano?

IiNtliziyo/iimvakalelo, iingxelo, iinkalo/iposi ephindaphindwayo kunye nokugcinwa kuluhlu oluqhelekileyo. Ezinye iiqela zidibanisa uqhagamshelwano lokucofa kunye neentlanganiso zeprofayili; oko kukhuselekile, kodwa ngoko umgangatho wakho awulingani kumgangatho oqhelekileyo wobuqu, osebenzisa kakhulu iindidi ezine ezibonakalayo.

Yintoni i-rate elungileyo yokunxibelelana kwi-Instagram?

Ii-akhawunti zeshishini, 0.5-1.6% zii-followers ziqhelekileyo; ngaphezulu kwe-3% inamandla; ii-akhawunti ezincinci ngaphantsi kwe-5k followers zihlala ziqhuba 4-8% ngokuqhelekileyo. Ii-reels zihlala zibetha iiposti eziqinileyo kwinqanaba, enyusa i-ER kodwa ikhupha i-ERR - enye isizathu sokumisela indlela enye phambi kokuba utheleke.

Kutheni le nto ixabiso lam elisekelwe ekufikeleni liphezulu kunexabiso lam elisekelwe ekulandeleni?

Kuba iinkqubo zihlala zibonisa incwadi yakho kubo bonke abaphulaphuli bakho - ukufinyelela kuncinci kuneenkcukacha zokulandela, ngoko ke ubudlelwane obufanayo buhlukaniswe ngenani elincinci. Ukhenketho olukhulu phakathi kwezi zimbini luthetha ukuba unikezelo, hayi imixholo, yindawo yakho yokutyhala.

Ngaba kufuneka ndilinganise ngeposi nganye okanye ngenyanga nganye?

Zonke, kwimisebenzi eyahlukeneyo: ngeposi nganye ukufunda ukuba ithini imixholo esebenza (qhathanisa iiposi zefomati efanayo), kunye nomyinge wenyanga ukujonga iakhawunti yendlela ngaphandle kwe-post- ye-i-noise. Musa ukuvumela enye i-virus outlier ihlale kwinyanga.

Ingaba abaphulaphuli abathengiweyo babangela ukuba uxinzelelo lukhulu?

Ngokuthe ngqo - bakhupha umgca wokubaluleka kwaye bangasebenzisi, ngoko ke i-by-followers yakho ixabiso lihla, kwaye i-algorithm ifunda ukusetyenziswa okuphantsi njengexabiso eliphantsi kwaye ikhupha ukufikelela kwakho ngakumbi. Kuthe kutshatyalaliswa okuninzi kwintengiso.

Ingaba umgangatho wokuqwalaselwa ngumlinganiselo obalulekileyo kwishishini elincinci?

Ibonisa ukuba imixholo ihamba kakuhle, kodwa i-akhawunti ye-plumber ikhona ukudala unxulumano, hayi ukuthanda - i-pair nayo icofa, imiyalezo kunye ne-leads (i-tag ikhonkco kunye nomenzi wethu we-UTM ukuze babonakalise kwi-analytics).

Izixhobo ezihambelanayo