Kubatanidzwa Rate Calculator

Kalkulate yako kusangana rate miviri nzira - nevadzidzi, nekumhanya, kana nekuvapo - uye kuona sei ichienzaniswa nezvinoitika per-platform benchmarks. Free, hapana kumbobvira.

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Chimwe chinhu chinozivikanwa ndechekuti vanotevera vanoita basa rekuita mabasa ebhizinesi (medians yeindasitiri inofamba kadiki gore rega rega; tarisa mabhaisikopo, kwete decimals, sechiratidzo).
PlatformPasi pe_ZvimweStrong
Instagram< 0.5%0.5–1.6%> 3%
TikTok< 2%2.5–6%> 8%
Facebook< 0.05%0.05–0.3%> 1%
LinkedIn< 1%1–3.5%> 5%
X< 0.02%0.02–0.1%> 0.5%
AlwaysOn posts what raises it - every day, learning from what your audience actually engages with. AlwaysOn inotumira izvo zvinowedzera - zuva nezuva, kudzidza kubva pane izvo vaverengi vako vanoita.
Kusangana AlwaysOn

Ndeipi fomula yemubhadharo wemubhadharo yaunofanira kushandisa?

Hapana imwe chete "kudyidzana mwero" - pane matatu, uye kuenzanisa imwe account ERR kune imwe account's follower-based ER ndeye iyo yakanyanya kuitika nzira yekushungurudza kwevanhu. Nevatsigiri (engagements ÷ followers × 100) ndeye classical public benchmark, nyore ku calculate ye chero account iwe unogona kuona, asi inouraya makambani ayo maposts anosvika kunze kwevatsigiri vavo. Nekusvika (engagements ÷ accounts reached × 100) inotarisa kuti sei zvinonakidza zvemukati zvaive kune vanhu vakaona izvi - yakasimba mhando metering, asi inofanirwa kuwana analytics. By impressions divides by total views including repeats, so it runs lower than ERR and suits paid placements where you buy impressions.

Kushanda muenzaniso: post anowana 482 kusangana. Ne12,400 vatsvene, ER = 482 ÷ 12,400 = 3.9% - yakasimba ye Instagram. Kana analytics kuratidzwa post yasvika 8,100 accounts, ERR = 482 ÷ 8,100 = 6.0%. Kana yakaita 15,700 kuratidzwa, kuratidzwa rate iri 3.1%. Same post, matatu nhamba, zvese zvakarurama - izvo ndizvo nei iwe unofanirwa kuudza nzira paunenge uchitaura mutengo.

Zviyero zvinoenderanawo nehukuru hweaccount: makuru maaccounts anowana huwandu hwakawanda hwevatsigiri (900-vatsigiri account pa6% icho chinhu chinoitika; 2M-vatsigiri account pa1.5% icho chinhu chinoita).Tsanangura kuti ndezvipi zvinhu zvinokutungamira kuti uite shanduko.Tsanangura kuti ndezvipi zvinhu zvinokutungamira kuti uite shanduko.

Zvimwe zvinobvunzwa zvakanyanya

Chii chinonzi kusangana?

Zviri nyore / mafambiro, mashoko, zvikamu / reposts uye chengetedzo ndezvimwe zvezvirongwa zvemutemo. Zvimwe zvikwata zvinowedzera kusvetuka kwewebhusaiti uye kushanyira maprofile; izvo zvinodzivirirwa, asizve huwandu hwako hunosanganiswa nevanhu vemunharaunda, avo vanoshandisa zvakanyanya zvakaonekwa zviviri.

Chii chinonzi yakanaka kubatanidzwa muyero pa Instagram?

Yebhizinesi accounts, 0.5-1.6% nevanhu vanotevera inowanzoitika; pamusoro pe3% ndeyechokwadi yakasimba; micro-accounts pasi pe5k vateveri vanofamba 4-8% zvakajairika. Reels zvinonyanya kukunda zvinyorwa zvakajairika pakukwirira, izvo zvinosimudza ER asi zvinodzikisa ERR - imwezve nzira yekugadzirisa imwe nzira usati waenzanisa.

Nei huwandu hwangu hwekusvika-ku-kusvika hwakanyanya kupfuura huwandu hwangu hwevatsigiri?

Nekudaro, nekuda kwezvikonzero zvepasirese, mapuratifomu haasi kuratidzwa zvekare zvemukati zvako kune vese vatsigiri vako - kuwanikwa kunotora nguva yakareba kupfuura kutevera, saka kusangana kwakafanana kunoparadzwa neakawanda mapoinzi. A big gap between the two tells you distribution, not content, is your bottleneck.

Ndinofanira kuongorora per post kana pamwedzi?

Vaviri, kune akasiyana mabasa: papost kuti uwane ruzivo nezve izvo zvinodiwa (zvinoenderana neposts yeimwe format), uye nemwedzi wega wega kuti uone account trend pasina imwe post noise.Usabvumire imwe viral outlier kugara kwemwedzi.

Do zvakatengeswa vatsvene kukuvadza kusangana rate?

Zvakare - vanowedzera zita rezita uye havazozvibata, saka yako yevatsigiri inokwira, uye algorithm inoverenga yakaderera kusangana seyakaderera mhando uye inoderedza kuwanikwa kwako.Ini ndinofunga kuti ndeimwe yeakanyanya kuomarara ekutengesa mukushambadzira.

Inguva yekushanda iri metric iyo inonyanya kukosha kune bhizinesi rediki?

Inoratidza kana mavhidhiyo ari kutamba, asi kambani yemugadziri wemvura inofanirwa kuburitsa mafoni, kwete kufarira - inofanira kubatanidza nekukasira, mameseji uye kutungamira (ita zvinyorwa zvemapeji neUTM builder yedu kuti zviratidzwe mu analytics).

Zvirongwa zvinobatana