ROAS & Ad Budget Calculator

Makalkulator maviri emari anopa mazano ekuti vatengi vako vawane mari yakawanda sei, pamwe nemari yavanoda kuisa mukutengesa: ROAS, iyo yakaenzana ROAS yaunoda kuti uwane mari, iyo CPA yaunoda, uye iyo yemwedzi budget yaunoda kuti uwane mari yaunoda.

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Kubhadhara kupfuura izvi per mutengi uye kutengesa anorasikirwa mari.
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Break-even ROAS ndiyo chikamu chinonakidza. Kusvika paROAS yakaenzana zuva nezuva ndiko basa. AlwaysOn inotarisa makampanya ako zuva nezuva, ichipa ruzivo nezvevatambi vatambi uye kubvisa vatambi vasingaite, muako ekushambadzira akaunti.
Kusangana AlwaysOn

ROAS, break-even ROAS uye nei 3× ichiti chisina kunaka otomatiki

ROAS (kudzoka pamari yawakashandisa paad) ndeyemari inopihwa maadhijitari yakaparadzwa nemari yakaita maadhijitari— $4,200 kubva pa$1,000 yemari yawakashandisa inoratidza 4.2× ROAS. Iyi ndiyo nhamba inofarira vanhu vanoita maadhijitari uye zvakare ndiyo inoshandiswa zvakanyanya, nekuti ROAS haina kunaka kana iwe usingakwanise kuziva mari yako: 3× ROAS inodhura zvakanyanya kune bhizinesi rebasa rine mari inosvika 60% uye inodhura zvakanyanya kune bhizinesi rekutengesa rine mari inosvika 25%.

Break-even ROAS ndiyo nzira pakati pezvimwe zvinhu: mutengo wekutenga ÷ mari yakawandisa yakawanikwa nechigadzirwa. Unogona kutengesa pamadhora 80 nemari 48 uye mari yako yakawandisa yakawanikwa imadhora 32, saka break-even ROAS = 80 ÷ 32 = 2.5× — chero sangano rine mari yakawandisa ye2.5 rinogona kuwana mari, asi chero sangano rine mari yakaderera pane iyo rinogona kushaya mari, kunyangwe kambani yako ichitaridzika sei muad dashboard.

Bhizinesi rebudget rinoshandura iyo imwe arithmetic yekugadzira: kuti uwane mari inosvika $10,000 pamwedzi ne3× ROAS, iwe unofanirwa kushandisa mari inosvika $3,333 pamwedzi. Kana iwe uchida kuti mari yako iite $80, iwe unofanirwa kushandisa $125. Izvi zvinokuudza kuti kana uchida kuti mari yako iite, iwe unofanirwa kushandisa mari yakawanda. Platforms' own automation inewo mari yemari (Google's Performance Max ne Meta's Advantage+ zvinoda kuti vanhu vawane mamirioni ezvikonzero pavhiki kuti vazive), saka zvishoma mari dzinoda kuongororwa kwevanhu kana AlwaysOn kupfuura kuongororwa kweplatform.

Zvimwe zvinobvunzwa zvakanyanya

Chii chinonzi yakanaka ROAS?

Nekudaro, hapana nhamba imwecheteyo inoita kuti iwe uwane iyo break-even ROAS nenzvimbo yemari yekunze. E-commerce ine marambi akajairika anoda 2.5-4x kuti awane mari; sevhisi ine marambi akakura anoda 1.5x; makambani ane marambi akapfava anoda 6x.

ROAS imwechete neROI?

ROAS inoenzanisa mari inosvika nemari inobhadharwa nead; ROI inoenzanisa mari inosvika nemari inosvika, kusanganisira zvinhu, kutevedzera uye mari. Chirongwa chinogona kuve neROAS inowedzera uye ROI inoderera—izvi ndezvimwe zvezvinhu zvinodiwa ne break-even ROAS.

Ndinofanira kushandisa ROAS yemari here kana ROAS yemari?

Platforms inozivisa ROAS yemari, saka shandisai kusimudzira kwepasirese - asi sarudza zvisarudzo zvinoenderana nechimiro chako chekuparadza, kana kutevera POAS (mubairo wakawandisa wekushambadzira) kana zvigadzirwa zvako zvine marambi akasiyana.

Nei ad manager yangu ichiratidza ROAS yakakwira kupfuura zvandinowana mubank account yangu?

Kupihwa. Platforms dzinowana mari dzadzo dzese dzeconversions dzinogonawo kuwanikwa nevamwe vatengesi, dzinosanganisira kuonekwa-kwe-kuona-kuchinjana, uye dzinoshandisa mawindows kusvika pamazuva 28. Tsanangura ROAS yeplatform seyakananga uye gadzirisa gore negore nemari yacho yacho.

Ndeipi mari yandinoda kuti ndikwanise kutanga kushambadza?

Kukwana kutenga chiratidzo chakanaka: pa $ 25 mutengo pamunhu, $ 500 / mwedzi anotenga ~ 20 conversions - iyo yakaderera kwazvo kuongorora chirongwa. Pasi pezvo, sarudza zvakanyatso gadzirirwa makampanye pamusoro pekusimudzira kweplatform, iyo inodzikira kana ichigona kuwana ~ 50 conversions pavhiki kuti udzidze kubva.

Maitiro ekuisa kutumira, mitero uye kudzoka mu break-even?

Zvipedza zvinyorwa izvi kuita mari: mari yezvinhu + mari yekubhadhara + mutengo wezvigadzirwa zvinotengeswa nendege + (mutengo wekudzoka × mari yekubhadhara). Fomu yemari inogara iri price ÷ (price − all that). Kudzoka kwako kwemari inobhadharwa nekushambadzira kunowedzera zvichienderana nemari yacho.

Chii chinonzi Target CPA uye nei ichikosha kupfuura ROAS?

Target CPA ndiyo mari yakanyanya kubhadharwa kuti uwane mumwe munhu: AOV × margin (kubvisa chero mari yaungada kuchengeta). Mabhizinesi anogadzira vatengesi vatsva ane mari isina kunyorwa anofanira kusarudza CPA. Mabhizinesi ane zvitoro zvine zvidimbu zvakasiyana zvezvitoro zvinoda ROAS.

Zvirongwa zvinobatana