UTM Builder

Kugadzira zvakachena, zvakaomarara UTM tracking links for Google Analytics and every ads platform — with presets for the sources you actually use, a live preview, and one-click copy. Free, no signup.

AlwaysOn inobata mazita ezvinyorwa zvese uye mazita ezvinyorwa zvinoburitswa kwauri - otomatiki, zvakaomarara, zuva nezuva.
Kusangana AlwaysOn

Maitiro ekushandisa UTM parameters zvakanaka

UTM parameters ndezviviri query-string nzvimbo Google Analytics (uye anenge chero imwe analytics chirongwa) anoverenga kuti azviratidza kushanya kune imwe campaign: chikonzero (kwaibva kukanzura), medium (chikuva mhando), campaign (izvikurumidza kuti inobva), pamwe zvakasiyana-siyana zvemukati uye nguva ye creative- uye keyword-level splits. Vanoshanda chete kana vakazvipira — “Facebook”, “facebook” uye “fb” vave matatu akasiyana zvikonzero mumashoko ako, uye nhanho nhanho nzira kuuraya zvikonzero ndechokuti vaite kuti munhu wese muboka vaite yavo pachavo kumeso.

Chibvumirano chinochengeta mashoko akachena: zvese zviri mumitauro midiki, mazwi akaparadzaniswa neunderscores, source = yazvino saiti (facebook, google, newsletter), medium = chirongwa chechirongwa (cpc yekudzvanya kwakabhadharwa, social ye organic social, email yeemail).Reserve utm_campaign yechirongwa — spring_sale, launch_week — uye uiise seimwe pane yega yega chirongwa chinosimudzira chirongwa ichi, kuitira kuti chirongwa chiite mumisoro imwe chete.

Kushanda muenzaniso: iwe uri kufambisa Facebook ad uye email blast yeimwe spring promotion. Ad link:?utm_source=facebook&utm_medium=cpc&utm_campaign=spring_sale&utm_content=video_a. Email link:?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale. In GA4 iwe unogona ikozvino kubvunza "ipi chiteshi yakatengesa zvakanyanya iyi spring?" muimwe ripoti - iyo ndiyo yose point of tagging.

Zvimwe zvinobvunzwa zvakanyanya

Chii chinonzi UTM parameters?

utm_source ndiyo nzvimbo iyo traffic inosvika kubva (facebook, google, newsletter); utm_medium ndeyemhando yechikuva (cpc, social, email); utm_campaign inoti mapuratifomu ekushambadzira; utm_content inosimbisa mavara mu campaign imwe chete; utm_term inonyora mazwi akakosha akabhadharwa. Izvo, nzira uye campaign ndezvimwe zvezvinhu zvitatu zvaunofanira kuisa.

UTM mashoko anofanira kuva mazita madiki?

Ndinoda — analytics zvinhu kugara mavara secase-inonzwisisika, saka “Facebook” uye “facebook” kuparadzana mumisoro miviri.

UTM parameters inokonzeresa SEO?

Hapana kana ichishandiswa nechinangwa chacho - malink ekushambadzira kubva kumashambadziro, email uye social. Usavashandisa muzvinyorwa zvemukati pane yako saiti: vanonyora pasi zita remushandisi uye vanogona kuita kuti zvive nyore kusvibiswa ne URL.

Ndeupi musiyano pakati peutm_source neutm_medium?

Izvo zvinoreva kuti webhusaiti yako inofanirwa kuve nenzvimbo yakakodzera (Facebook, Bing, partner_site); chimiro chinoratidza chimiro chechikuva (social, cpc, email, referral). GA4's default channel groupsing inowanzo shandiswa kubatanidza zvinyorwa zvemagariro, saka kuwana zvinyorwa zvakakwana ndiko kunoita kuti traffic yako iende muchikamu chakakodzera chekuongorora.

Ndinofanira kuisa tagging pazvinyorwa zvemagariro evanhu, kana kuti pazvinyorwa zvemagariro chete?

Kana pasina matags, vashandisi vazhinji vanoenda kuDirect kana kune imwe nzvimbo isina kujeka yekutumira, kunyanya kubva kumaapplication efoni. Usashandisa utm_medium=social kune zvakasikwa zvemukati uye utm_medium=cpc (kana paid_social) kune mavhidhiyo, kuitira kuti zviviri izvi zvisazosiyana.

UTM links inoita basa kunze kweGoogle Analytics?

Yeah - Matomo, Plausible, Fathom, HubSpot, Mixpanel uye mamwe maCRM anoverenga iwo maparamita. UTM ndeyekubvumirana, kwete Google-only feature, izvo zvinoita kuti zvive zvakachengeteka kubva pakutanga kwe2005.

Zvirongwa zvinobatana