Umkhiqizi we-UTM

Ukwakha okunethezeka, okuhambisanayo UTM ukulandelela amakhonkco Google Analytics kanye nanoma iyiphi i-ad platform - nge preset for the sources you actually use, a live preview, and one-click copy. Free, no signup.

Ukuphawula amakhonkco ngesandla? AlwaysOn iphawula yonke iposi kanye ne-ad ishicilela kuwe - ngokuzenzakalela, ngokuqhubekayo, ngosuku ngalunye.
Meet AlwaysOn

Indlela yokusetshenziswa kweparameter UTM ngokunembile

UTM parameters yizindawo eziyisithupha zemibuzo-string Google Analytics Analytics (nanoma yisiphi enye ithuluzi le-analytics) ifunda ukuveza ukuvakashelwa kwe-campaign: umthombo (lapho ukuchofoza kwavela khona), umphakathi (uhlobo lwesixhumi), i-campaign (i-push ihlobene nayo), kanye nesihloko esikhethiwe kanye negama le-creative- ne-keyword-level splits. Basebenza kuphela uma beqhubeka - "Facebook", "facebook" ne "fb" bahlala bevela emthonjeni ohlukene omibili emibiko yakho, futhi indlela ekhawulezayo yokulahla ukuphawula ukuthi uvumele wonke umuntu kwiqembu akhiqize i-casing yabo.

Isivumelwano esigcina izibuyekezo zihlanzekile: konke okuncane, amagama ahlukaniswe nge-underscores, umthombo = isayithi elikhona (facebook, google, izindaba), medium = isigaba se-channel (cpc ye-clicks ekhokhelwe, i-social ye-organic social, i-imeyili ye-imeyili). Khumbula utm_campaign yesinqumo - spring_sale, launch_week - futhi ugcine ifana ngaso sonke isixhumi esikhuthaza lesi sinqumo, ngakho-ke isinqumo sihamba phambili emgqeni owodwa.

Umsebenzi osebenza njengosibonelo: usebenza i-Facebook ad ne-imeyili ehlaselwe nge-promo efana ne-spring. I-Ad link:?utm_source=facebook&utm_medium=cpc&utm_campaign=spring_sale&utm_content=video_a. I-imeyili link:?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale. Ku-GA4 manje ungaphendula "i-channel ethengisa kakhulu le-spring?" ku-report eyodwa - lokho kuyinto yonke ye-tagging.

Imibuzo ebuzwa kaningi

Yini okusho UTM amapharamitha amane ngokusemthethweni?

utm_source yilapho umsindo uvela khona (facebook, google, izindaba); utm_medium yihlobo lwesixhumi (cpc, social, email); utm_campaign ibizwa ngokuthi ukusakazwa kokuthengiswa; utm_content ihlukanisa izikhangiso ezikhona kwi-campaign efanayo; utm_term irekhoda igama elithile elikhokhelwa. Umthombo, umsindo kanye ne-campaign yilezi ezintathu okufanele uhlale uzenza.

Ingabe amaxabiso we-UTM kufanele abe ngama-cases ancane?

Yebo - analytics amathuluzi ukuphatha amaxabiso njengecala-e sensitive, ngakho “Facebook” kanye “facebook” ihlukaniswe iziqongo ezimbili. Le builder lowercases amaxabiso kuwe futhi ushintshe izithuba nge underscores.

Ingabe UTM amapharamitha ethinta SEO?

Akunakwenzeka uma kusetshenziswa ngenhloso yabo — inbound campaign links from ads, email and social. Don't use them in internal links on your own site: they overwrite the visitor's original attribution and can create duplicate-URL crawl noise.

Yini ushintsho phakathi kwe-utm_source ne-utm_medium?

Umthombo yindawo ecacisiwe (facebook, bing, partner_site); umphakathi yisigaba se-channel (social, cpc, email, referral). I-GA4's default channel groups are keyed off medium, so getting medium right is what makes your traffic land in the right report bucket.

Ingabe kufanele ngiphawule izikhangiso zomphakathi eziphilayo, noma izikhangiso kuphela?

Ukusebenzisa i-utm_medium=social ku-organic posts and utm_medium=cpc (or paid_social) for ads so the two never blur.

Ingabe ama-UTM axhunywe asebenza ngaphandle kwe-Google Analytics?

Yebo - Matomo, Plausible, Fathom, HubSpot, Mixpanel kanye CRMs abaningi ukufunda amapharamitha efanayo. UTM kuyinkundla, hhayi Google-kuphela izici, okuyinto kungani ihlala yonke analytics ukufuduka kusukela 2005.

Amathuluzi ahlobene