Nhazi UTM

Mepụta njikọta UTM na-enyocha njikọ maka Google Analytics na mgbasa ozi niile - na presets maka ebe ị na-eji, nlele ndụ, na ndepụta nke otu-pịa. Free, enweghị ndebanye aha.

Tagging njikọ site na aka? AlwaysOn tags ọ bụla post na ad ọ publishes maka gị - na-akpaghị aka, na-adịgide, kwa ụbọchị.
Meet AlwaysOn

Olee otú iji UTM parameters n'ụzọ ziri ezi

UTM parameters bụ ihe karịrị 5 query-string fields Google Analytics (na ihe karịrị ihe nchọgharị niile ọzọ) na-agụ iji gosipụta njem gaa na mmemme: isi (ebe click na-abịa site na), medium (dị ka ụdị channel), campaign (na-adọta ya), na-agbakwunye ihe nchọgharị na okwu maka ntụgharị na okwu okwu. Ha na-arụ ọrụ naanị ma ọ bụrụ na ha dị n'otu - "Facebook", "facebook" na "fb" na-abụ ihe dị iche iche atọ n'ime ozi gị, na ụzọ kachasị mma iji hụ na ịkọwapụta bụ ka onye ọ bụla na-eme ka ha mepụta ihe ha.

The convention nke na-echekwa ozi ọma dị ọcha: ihe niile lowercase, okwu echekwara na underscores, isi = ebe n'ezie (facebook, google, ozi-e), medium = channel klas (cpc maka ụgwọ clicks, mmekọrịta maka organic mmekọrịta, email maka email). Reserve utm_campaign maka n'ihu - spring_sale, launch_week - na-echekwa ya dị ka ọ bụla n'ime channels niile na-eme ka n'ihu, ya mere na-eme ka n'ihu na-eme ka n'ihu.

Ọrụ ọmụmụ ihe: ị na-arụ ọrụ Facebook ad na email blast maka mmelite oge oyi. Ad njikọ:?utm_source=facebook&utm_medium=cpc&utm_campaign=spring_sale&utm_content=video_a. Email njikọ:?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale. Na GA4 ị nwere ike ugbu a jụ "kanaal ọ bụla na-ere ahịa karịa oge oyi a?" n'ime ozi a - nke bụ ihe niile nke tagging.

Ajụjụ ndị a na-ajụkarị

Gịnị bụ UTM parameters ise na-eme n'ezie?

utm_source bụ ebe okporo ụzọ na-abịa site na (facebook, google, newsletter); utm_medium bụ ụdị channel (cpc, mmekọrịta, ozi-e); utm_campaign aha na-adọta ahịa; utm_content na-ewepụ creatives na-eme ntuli aka; utm_term na-edebe okwu okwu a na-akwụ ụgwọ. Source, medium na campaign bụ atọ ị ga-enwe mgbe niile.

Ga-abụ UTM valiu ndị ahụ obere?

Ee - analytical tools na-ewere valiu dị ka ihe dị mkpa, ya mere "Facebook" na "facebook" na-apụ n'ime row abụọ. Nke a builder lowercases valiu maka gị na-agbanwe ebe na underscores.

UTM parameters metụta SEO?

Ọ bụghị mgbe ejiri ya maka ihe ha na-eme - inbound campaign links site na ads, email na social. Enweghị ike iji ha na njikọ ndị dị n'ime na saịtị gị: ha na-atụgharị n'elu onye ọbịa's original attribution na nwere ike ịmepụta duplicate-URL crawl noise.

Gịnị bụ ọdịiche dị n'etiti utm_source na utm_medium?

Osisi bụ ebe pụrụ iche (facebook, bing, partner_site); n'etiti bụ klas nke channelụ (social, cpc, email, referral). GA4's difọ́ọ̀ltụ̀ channelụ n'etiti bụ keyed off medium, yabụ na-enweta n'etiti n'ụzọ ziri ezi bụ ihe na-eme ka ụgbọala gị banye n'ime ntinye ozi ziri ezi.

Ị ga-eji tag organic social posts, ma ọ bụ naanị ads?

Tag abụọ. Na-enweghị tags, ọtụtụ clicks mmekọrịta ala na Direct ma ọ bụ a vague referral bucket - ọkachasị site na mobile apps. Jikwaa utm_medium=social maka organic posts na utm_medium=cpc (ma ọ bụ paid_social) maka ads ka abụọ na-adịghị blur.

Ọrụ UTM njikọ n'ebe ọwụwa anyanwụ Google Analytics?

Ya - Matomo, Plausible, Fathom, HubSpot, Mixpanel na CRMs ndị ọzọ na-agụ parameters ndị a. UTM bụ nkwekọrịta, ọ bụghị ihe bara uru nke Google, nke mere na ọ rụpụtara ntụgharị analytics niile kemgbe 2005.

Nhazi