UTM Wopanga

Kukhazikitsa zoyera, mogwirizana UTM tracking maulalo kwa Google Analytics ndi zonse ads platform - ndi presets kwa maziko inu mwamsanga kugwiritsa ntchito, kusangalala ndi kuyembekezera, ndi one-click kopita.

AlwaysOn amalemba ma tag pa nkhani iliyonse ndi uthenga womwe umafalitsa kwa inu - mwamsanga, mogwirizana, tsiku lililonse.
Kukumana ndi AlwaysOn

Momwe mungagwiritsire ntchito UTM zigawo bwinobwino

UTM parameters ndi magawo asanu a mafunso a mafunso omwe Google Analytics (ndi pafupifupi chilichonse chokhudzana ndi analytics) amawerenga kuti apereke ulendo ku kampani: chiyambi (kuchokera komwe kuwonekera kwachokera), medium (mtundu wa channel), kampani (kutulutsa komwe kuli), komanso zosankha zazinthu ndi mawu ofunikira pakupanga ndi mawu osakira. Amagwira ntchito ngati ali ogwirizana - "Facebook", "facebook" ndi "fb" amapanga masamba atatu osiyanasiyana m'mareport anu, ndipo njira yofulumira kwambiri yowononga kudalirika ndikulola kuti aliyense wa anthu pa timu ayambe kuyambitsa kapangidwe kake.

Mgwirizano womwe umasunga zidziwitso zoyera: zonsezi ndi zilembo zochepa, mawu osiyana ndi ma underscore, chiyambi = tsamba latsopano (facebook, google, newsletter), medium = chigawo cha channel (cpc kwa mawonedwe olipira, bungwe la bungwe la bungwe, imelo ya imelo).Reserve utm_campaign kwa chiyambi - spring_sale, launch_week - ndikusungani mofanana pazinthu zonse zomwe zimalimbikitsa chiyambicho, kuti kampaniyo ikhale m'modzi mwa mzere.

Mfano wogwira ntchito: mukugwira ntchito ndi Facebook ad ndi imelo yowopsa ya kutsatsa kwachisanu. Ad link:?utm_source=facebook&utm_medium=cpc&utm_campaign=spring_sale&utm_content=video_a. Email link:?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale. Mu GA4 mutha kunena "ndi njira iti yomwe idagulitsa kwambiri chaka chino?" mu lipoti limodzi - zomwe ndi zofunikira zonse za tagging.

Mafunso ofunsidwa nthawi zambiri

Kodi UTM zigawo zisanu ndi chimodzi zimatanthauza chiyani?

utm_source ndi komwe traffic imachokera (facebook, google, newsletter); utm_medium ndi mtundu wa chingwe (cpc, social, email); utm_campaign amatchedwa kutsatsa kwamalonda; utm_content amatenga zolemba m'malo mwa kampani imodzi; utm_term imalemba mawu osakira olipira.

Kodi UTM mfundo ziyenera kukhala malemba ang’onoang’ono?

Yes - analytics zida kuganizira malingana ndi ndalama monga case-wosasamala, kotero "Facebook" ndi "facebook" anagawa m'madera awiri.

Kodi UTM ma parameters amakhudza SEO?

Sikuti pamene amagwiritsa ntchito zolinga zawo - maulalo a kampeni ochokera ku masamba, maimelo ndi mabungwe. Musawagwiritse ntchito pazolumikizana zamkati patsamba lanu: amalemba zolemba za alendo oyamba ndi kuyambitsa kulumikizana kwa URL.

Kodi pali kusiyana kotani pakati pa utm_source ndi utm_medium?

Mzinda ndi malo ofunikira (facebook, bing, partner_site); medium ndi mtundu wa channel (social, cpc, email, referral). Magulu a GA4 a default channel amagawidwa m'midzi, chifukwa chake kulandira ma mediums bwino ndi zomwe zimapangitsa kuti trafiki yanu ikhale m'mimba mwake.

Kodi ndingagwiritse ntchito tag organic social posts, kapena zotsatsa zokha?

Ngati simugwiritsa ntchito ma tag, masamba ambiri a pa Intaneti amalowa m'malo oyenera kapena m'malo osadziwika ochokera kwa anthu omwe akugwirizana nawo, makamaka kuchokera pazogwiritsa ntchito za foni yam'manja. Musagwiritse ntchito utm_medium=social kwa zolemba zosakira komanso utm_medium=cpc (kapena paid_social) kwa zotsatsa kuti zinthu zisamasokonezeke.

Kodi UTM maulalo ntchito kunja kwa Google Analytics?

Yes - Matomo, Plausible, Fathom, HubSpot, Mixpanel ndi ambiri a CRMs amawerenga ma parameters omwewo. UTM ndi chisankho, sichikhalidwe cha Google, chomwe chimachititsa kuti chikhale ndi chitukuko cha analytics kuyambira 2005.

Zokhudzana ndi zida