Umyili we UTM

Yakha i-clean, i-consistent UTM tracking links for Google Analytics and every ads platform - with presets for the sources you actually use, a live preview, and one-click copy. Free, no signup.

Ukuphawula amakhonkco ngesandla? AlwaysOn iphawula yonke iposi nesazisi esipapashwa kuwe — ngokuzenzekelayo, ngokuqhubekayo, yonke imihla.
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Indlela yokusebenzisa iparamitha ye-UTM ngokuchanekileyo

Iparamitha ze-UTM ziindawo ezili-15 zombuzo-umtya we-Google Analytics (kwaye phantse nayiphi na enye isixhobo sokuhlaziya) ifunda ukunika utyelelo kwikamva: umthombo (lapho ucofa khona), umbindi (uhlobo lwesiqhagamshelanisi), ikamva (ukhuphelo oluya kuyo), kunye nomxholo okhethiweyo kunye negama lokwenza kunye nokhuphiswano lwegama eliphambili. Basebenza kuphela ukuba baqhubeka - "i-Facebook", "i-facebook" kunye ne "fb" ziye zaba ziindawo ezintathu ezahlukeneyo kwingxelo yakho, kwaye indlela ekhawulezayo yokulahla unikezelo kukushiya umntu ngamnye kwiqela abhale i-casing yabo.

I-convention egcina iingxelo zicocekile: yonke into encinci, amagama ahlukaniswe nge-underscores, umthombo = indawo ekhoyo (i-facebook, i-google, iphephandaba), umbindi = udidi lwesiqhagamshelanisi (i-cpc ye-paid clicks, i-social for organic social, email for email). Khusela utm_campaign yenkqubo — spring_sale, launch_week — kwaye uyigcine ifana kwinkqubo nganye ekhuthaza loo nkqubo, ngoko ke inkqubo ijikeleza phezulu kumgca omnye.

Umzekelo osebenza: uqhuba i-Facebook ad kunye ne-imeyile yokufa kwe-imeyile yokukhuthaza i-spring. Ikhonkco le-ad:?utm_source=facebook&utm_medium=cpc&utm_campaign=spring_sale&utm_content=video_a. Ikhonkco le-imeyile:?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale. Kwi-GA4 ngoku ungaphendula “isiqwengana esithengiswe ngaphezulu kule mpelaveki?” kwingxelo enye — leyo yindawo yonke yokuphawula.

Imibuzo ebuza rhoqo

Yintoni iparamitha ezisixhenxe ze-UTM ezithetha ngokuqinisekileyo?

utm_source yindawo apho uthungelwano luvela khona (facebook, google, iphephandaba); utm_medium yindlela yohlobo lwesiqhagamshelanisi (cpc, iqela, i-imeyile); utm_campaign ibiza urhwebo oluqhuba; utm_content ihlula ii-creatives kwi-kampane efanayo; utm_term irekhoda igama eliphambili elihlawulwe. Umthombo, umbindi kunye ne-kampane yimithathu omele uyimisele rhoqo.

Ingaba amaxabiso e-UTM kufuneka abe amagama amancinci?

Ewe - iisixhobo zophatho ziphatha amaxabiso njengento enomdla, ngoko “Facebook” ne “facebook” zihlukaniswe zibe ziimirhumo ezimbini. Lo mvelisi uguqula amaxabiso abe ziinkcukacha ezincinci kuwe kwaye utshintshe izithuba ngee-underscores.

Ingaba i-UTM parameters ibangela i-SEO?

Ayisebenzi xa isetyenziswa kwinjongo yabo - ikhonkco lenkqubo ephumayo esuka kwintengiso, i-imeyile kunye nezoqoqosho. Ungazisebenzisi kwiikhonkco zangaphakathi kwiwebhusayithi yakho: zibhale ngaphezulu unikezelo oluphambili lomntu otyelelayo kwaye zingavelisa i duplicate-URL crawl noise.

Yintoni utshintsho phakathi kwe-utm_source ne-utm_medium?

Umthombo yindawo ekhethekileyo (i-facebook, bing, i-partner_site); umbindi yinkqubo ye-channel (i-social, cpc, i-email, unikezelo). I-GA4's default channel groups are keyed off medium, so getting medium right is what makes your traffic land in the right report bucket.

Ngaba kufuneka ndiphawule izimvo zobuhlanga eziphilayo, okanye izithuthi kuphela?

Uphawu obomi. Ngaphandle kwee-tags, i-social clicks eninzi iwela kwi-Direct okanye kwi-vague referral bucket - ngakumbi kwi-apps ye-mobile. Sebenzisa utm_medium=social for organic posts and utm_medium=cpc (or paid_social) for ads so the two never blur.

Ingaba i-UTM isebenza ngaphandle kweGoogle Analytics?

Ewe - Matomo, Plausible, Fathom, HubSpot, Mixpanel kunye ne-CRMs ezininzi zifunda iiparamitha ezifanayo. UTM yi-convenance, hayi i-Google-only feature, nto leyo eyenza ukuba ikhule yonke i-analytics migrations ukusukela ngo-2005.

Izixhobo ezihambelanayo