I-Calculator yezinga lokuzibandakanya

Qalisa inani lakho lokuzibandakanya ngezindlela ezintathu - ngokulandela, ngokufinyelela, noma ngezithombe - futhi ubone ukuthi ilinganise kanjani ne-platform ye-platform ekhona. I-Free, akukho ubhaliso.

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Izinga elijwayelekile lokuzibandakanya kwabalandela abajwayelekile ku-akhawunti yebhizinisi (i-industry medians ihamba kancane ngonyaka wonke; bheka amabhande, hhayi ama-decimal, njengesignali).
I-PlatformNgaphansi kwe-parOkujwayelekileEnamandla
Instagram< 0.5%0.5–1.6%> 3%
TikTok< 2%2.5–6%> 8%
Facebook< 0.05%0.05–0.3%> 1%
LinkedIn< 1%1–3.5%> 5%
X< 0.02%0.02–0.1%> 0.5%
Ukwazi izinga lakho yisinqumo sokuqala. AlwaysOn posts yini ephakamisa - yonke izinsuku, ukufunda kusuka yini omphakathi wakho ngokusemthethweni uhlanganyela.
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Ifomula yezinga lokuzibandakanya liyini okufanele usebenzise?

Akukho "umphumela wokuzibandakanya" owodwa - kune-3, futhi ukuqhathanisa i-ERR ye-akhawunti eyodwa ne-ER esekelwe ku-akhawunti elandelayo yindlela ejwayelekile kakhulu yokuthola izibuyekezo zomphakathi. Ngoba abalandela (ukuhlonza ÷ abalandela × 100) yi-classic public benchmark, kulula ukulinganisa noma iyiphi i-akhawunti ongayibona, kodwa iphoqelisa ama-akhawunti athola izihloko ezifinyelela ngaphezulu kwabalandeli babo. Ngokufinyelela (ukuhlonza ÷ ama-akhawunti afinyelela × 100) ulinganisela ukuthi isihloko salokhu siyiqiniso kubantu ababona - i-metric yobuciko obuthembekile, kodwa idinga ukufinyelela kwe-analytics. Ngokubona okuhlukaniswe ngokubona okuphelele kufaka phakathi ukuphindeka, ngakho-ke ihamba ngezansi kune-ERR futhi ilungele ukubekwa okukhokhelwa lapho uthenga khona ukubukeka.

Umsebenzi osebenza njengosibonelo: iposi lithola izibopho ze-482. Nge-12,400 followers, ER = 482 ÷ 12,400 = 3.9% - enamandla ku-Instagram. Uma ucwaningo lubonisa ukuthi iposi lifinyelele kuma-akhawunti we-8,100, i-ERR = 482 ÷ 8,100 = 6.0%. Uma ihlinzeka nge-15,700 impressions, isilinganiso sokubonakala yi-3.1%. Iposi elifanayo, amanombolo amathathu, wonke alungile - ngakho-ke kufanele ubize indlela lapho ukhuluma ngesilinganiso.

Benchmarks futhi zixhomekeke kubukhulu i-akhawunti: ama-akhawunti amancane aqhuba izindleko eziphezulu eziqinile (i-900-follower account ku-6% ijwayelekile; i-2M-follower account ku-1.5% iyimpumelelo). Thola itrend yakho yomuntu siqu kundlela eyodwa eqhubekayo ngenyanga ngenyanga - ukushaya i-quarter yakho yokugqibela ibaluleke kakhulu kunalokho ukushaya i-median eshicilelwe.

Imibuzo ebuzwa kaningi

Yini ebalwa njengenkontileka?

Izithanda/iziphakamiso, amazwana, ukuhlukaniswa/ukushicilelwa kabusha nokugcinwa kuyisilungiselelo esijwayelekile. Ezinye iqembu zifaka ukuchofoza kwe-link kanye nokuvakashelwa kwephrofayili; lokhu kuphephile, kodwa khona-ke isilinganiso sakho asilinganisi nesimo sangaphandle, esisebenzisa kakhulu okuboniswe kwesine.

Yini isilinganiso esingcono sokuhlanganyela ku-Instagram?

I-akhawunti yebhizinisi, i-0.5-1.6% yabalandelayo ivame; ngaphezu kuka-3% inamandla kakhulu; ama-akhawunti amancane angaphansi kwama-5k alandelayo avame ukuqhuba i-4-8% ngokuvamile. Ama-reels avame ukushaya ama-posts aqinile ekufinyeleleni, ophakamisa i-ER kodwa kunciphisa i-ERR - enye isizathu sokuxazulula indlela eyodwa ngaphambi kokusebenzisa.

Kungani isilinganiso sami esisekelwe ekufinyeleleni siphezulu kunaso esisekelwe ekutholeni?

Ngenxa yokuthi ama-platforms avame ukukhombisa okuqukethwe kwakho kuwo wonke abalandeli bakho - ukufinyelela kuvame ukuba ncane kune-follow count, ngakho-ke ukuxhuma okufanayo kuhlukaniswe ngenombolo encane. Ukuphambuka okukhulu phakathi kwezimbili kutshela ukusakazwa, hhayi okuqukethwe, kuyinkinga yakho.

Ingabe kufanele ngilinganise ngeposi noma ngenyanga?

Zonke, ezimisebenzini ezahlukene: ngayinye iposi ukufundwa ukuthi iyiphi ingxenye esebenza (uthelekisa iposi lefomethi efanayo), kanye nesilinganiso sonyaka ukubona i-akhawunti ehamba phambili ngaphandle kwe-post-i-noise. Ungaze uvumele i-virus outlier eyodwa ihlale enyaka.

Ingabe abalandela abathengiswe babulala isilinganiso sokuhlonza?

Ngokuqondile - bakhuphula umenzi futhi angeke bahlanganyele, ngakho-ke izivakashi zakho zihamba kancane, futhi i-algorithm ifunda ukubandakanyeka okuphansi njengekhwalithi ephansi futhi ikhuphula ukufinyelela kwakho. Kuyinto engcono kakhulu yokuthenga emakethe.

Ingabe izinga lokuzibophezela yimitha ebalulekile yebhizinisi elincane?

Ikhuluma ukuthi ngabe okuqukethwe kuqhamuka, kepha i-akhawunti ye-plumber ikhona ukukhiqiza izingcingo, hhayi ukuthanda - ihlukaniswe ngezinkinobho, imilayezo ne-leads (i-tag ixhunywe ku-UTM builder yethu ukuze ibonakale kwi-analytics).

Amathuluzi ahlobene